The Behaviorual Nexus
Reciprocom Ltd develops, tests and deploys behavioural strategies to enhance the quality of life in Asia-Pacific.
We approach problems of risk, trust, uncertainty, complexity and crisis through what we term as a behavioural nexus.
We configure the nexus to develop strategy and action to provide flexible, pragmatic solutions. We take a multi-dimensional approach to interventions in a wide array of societal and business issues utilising expertise in behaviour economics, cognitive psychology, risk communication, culture & values, trustworthiness and foresight.
Through these practice areas, we influence decision-making, address irrationality, mitigate and manage risk, cope with uncertainty and distrust and change behaviours towards increased performance, optimised choices, value creation and social progress.
In the following pages, we explain the five areas of the behavioural nexus, our practice areas, products and services and how application of the nexus through a range of interventions can address critical issues in health, wealth, sustainability and innovation.