The food system is continually transforming, renewing and its trends and drivers are in perpetual intersection with environmental and market forces. Over the last 30 years, the pace of food systems transformation, catalysed by consumer demand, has been unprecedented. #FoodSystems
#AI is central to scaling food risk communication to interact and counsel consumers at scale. My food safety bot @PercieModel1 has tweeted 14.3k messages on #Covid_19 related food safety matters. Next phase, Percie learns to interact with followers and expand repetoire.
This week I'm speaking at the 5th International Asia-Pac Food Safety Conference on two major problems. Managing consumer risk perception and guiding/enabling behavior change. https://www.polyu.edu.hk/itdo/fsc/apfsic2019/en/
#COVID19 has shown behaviorial modification is rooted in culture and values, not science, "rationality" or even imminent danger. Uncertainty and dread have not motivated significant numbers to adopt precautions. Can we inform new communication strategies to increase compliance?